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¡Salud! El Paso for Your Gift to Green Bay

We can’t re-live the great win over the Kansas City Chiefs last Sunday too many times. There was great coaching, spell-binding highlights, an inspiring finish – and it was a great team effort. It got me to thinking how far the new coaching staff has come in their first eight games with the Packers – though they still have a ways to go.

Matt LaFleur was hired as head coach by the Packers on January 8. Less than a week later, Nathaniel Hackett was selected to be the team’s offensive coordinator. Sure, both guys are NFL junkies, and they certainly had some awareness of Aaron Jones and Jamaal Williams when they arrived at the City on the Bay. On the other hand, neither had ever been a regular season opponent of the Packers in the two seasons since Jones and Williams turned pro in 2017.

While they must have studied lots of film of their new roster of players, it appears to have taken a while for the coaches to fully appreciate the two running backs the team had secured in the middle rounds of the 2017 draft.

Aaron Jones was chosen by Green Bay late in the fifth wound, number 182 overall. Williams, you might recall, was selected in the fourth round, almost 50 picks ahead of Jones. While we should credit the Packers’ scouts and GM with a couple of wise selections, if the Packers had any true idea of Jones’ abilities – or the rest of the league for that matter – he would have been picked off much earlier.

How come some players are largely overlooked at draft time? More often than not, it’s because they starred on teams that played in inferior conferences. No matter how well some of these bargain draftees played in college, there’s a common presumption that the inferior competition is what made them look good. UTEP played in Conference USA, which features the likes of Old Dominion, Louisiana Tech, and Western Kentucky.

Another factor that comes into play: an average showing at the NFL Combine. Aaron, however, had mostly above-average Combine numbers – except for his 4.56 dash time, which was but 47th percentile. But tell that to the three Chiefs’ defenders who Jones left in his wake on his 67-yard touchdown jaunt that provided the margin of victory last Sunday.

At the end of the Packers’ disastrous 2018 season, I detailed at great length how Jones from 2013 through 2016 re-wrote the record books at the University of Texas El Paso. We now know that Aaron, with his cumulative 5.5 yards per rush, was extremely productive in his first two years in the pros. But that should come as no surprise, as Aaron’s yardages per rush averages in college were: 5.2, 5.5, 6.5 and then 7.7 in his final year.

This was even though defenses who played UTEP invariably had but one goal: hold down Aaron Jones. By the way, much of my earlier posting, titled “Aaron Jones: Under-used and Misused,” describes how Coach Mike McCarthy underutilized this great talent.

Andy Reid with Matt LaFleur on sideline

Aug 29, 2019; Green Bay, WI, USA; Kansas City Chiefs head coach Andy Reid and Green Bay Packers head coach Matt LaFleur talk before preseason game at Lambeau Field. Benny Sieu-USA TODAY Sports

The Education of Matt LaFleur

At any rate, the hiring of Matt Laleur was supposed to have ushered in a new era in Green Bay. No longer would the talent of Aaron Jones go to waste! After all the film studies, training camp practices and preseason games, the brilliant new Packers’ head coach and his staff were utterly ready to take full advantage of its fifth round steal! Right?

Not quite. Or at least not right away. Through the team’s first four games this season, Aaron topped thirteen carries only once, and his receiving output was less than 20 yards per game. Against Denver in Game 3, the prolific rusher averaged an uncharacteristic 1.9 yards per carry, and in the Game 4 loss to the Eagles, that average fell to 1.62. LaFleur obviously had yet to figure out how to best employ Jones.

It took until the Dallas game in Week 5 for La Fleur to start getting his ducks in a row: Aaron rushed 19 times for 107 yards and four touchdowns. He also hauled in seven of eight passes for 75 yards – along the way to completely outplaying Ezekiel Elliott, the Cowboys’ fearsome power runner, Despite this awakening, LaFleur reverted to his platooning style, with Aaron only getting 11, 12, and 13 carries in Games 6 through 8; running mate Jamaal Williams got 24 carries during those three games.

Even so, Aaron turned those 13 carries against the Chiefs into 67 yards, including that forever-memorable final clock-killing drive in which Jones produced two critical first downs on five consecutive carries. In other words, until just over five minutes remained in the big Chiefs win, Aaron had only eight carries on the night.

Yes, he’s still being under-worked in my opinion. Whenever this team is near the opponent’s goal line Jones needs to be on the field. And whenever the Pack reaches the red zone. And whenever the team gets to third down. These should be no-brainers.

While I’m convinced that LaFleur has yet to maximize Arron’s rushing prowess, the coach and play caller must be credited with how he has helped turn Jones into a dangerous receiver. Over the last four games, all wins, Jones has been targeted 27 times, catching 22 passes for a whopping 280 yards and three touchdowns.

Despite his slow start to the season, Aaron’s 355 receiving yards ranks third-best among running backs, behind just the Chargers’ Austin Ekeler (507) and the Pats’ James White (358). On Sunday, we’ll get to see how Ekeler, undrafted out of Western Colorado in 2017, has caught the NFL’s attention – he’s on pace to catch over 100 passes on the year.

Aaron Rodgers hands off to Aaron Jones

Oct 27, 2019; Kansas City, MO, USA; Green Bay Packers quarterback Aaron Rodgers (12) hands off to running back Aaron Jones (33) during the second half against the Kansas City Chiefs at Arrowhead Stadium. Denny Medley-USA TODAY Sports

Most notably, Aaron has managed to get deep from out of the backfield several times: there’s the 50-yarder against the Chiefs, the beautiful 21-yard TD catch against the Raiders, and the drop of a would-be TD pass against Detroit in Game 6. As LaFleur continues to devise ways to get Jones isolated on linebackers, good things are inevitably going to happen. LaFleur is increasingly putting Aaron in motion, bunching him behind receivers, or stationing him as a wide-out – ploys that have caused defenses much grief.

At the season’s mid-way point, Aaron Jones has 114 carries. This compares poorly to several of the league’s other great backs: Leonard Fournette (JAX), 163; Dalvin Cook (MIN), 156; Christian McCaffrey (CAR), 141 in 7 games; Ezekiel Elliott (DAL), 135 in 7 games. LaFleur has done better at getting Aaron out and open as a receiver: his 34 catches ranks him sixth highest among running backs.

Now that the new coaches are grasping how special Jones is, and as they increasingly find ways to get him in open space with the ball, things bode well for the second half of the season.

Amidst these good tidings, however, there’s always some worrywart who wonders aloud if Aaron can hold up for the entire season. When asked that question by a reporter following the Chiefs game, Aaron made quick work of it: “I don’t get tired. I don’t get tired. Heh-heh-heh.”

Packer fans should be looking forward to even more highlight films of Jones as the year progresses. Though he’s already twice been named NFC Offensive Player of the Week this season, I won’t be surprised if he picks up one or two more of these awards by season’s end. Aaron, who goes by (@Showtyme_33) on Twitter, is indeed putting on a show for us so far this year – and things should only improve even more now that LaFleur and company are getting to better acquainted with their versatile third-year running back.

Postscript: I’ll save discussion of Jamaal Williams for another time, though he’s my candidate for the team’s most improved player of 2019.

Rob Born

Smart drafters don’t select the best available players, they fill a team’s positions of greatest need.



  1. Ferris October 31, 2019

    One more thing…the kid is a great interview. Polite, intelligent, thankful, friendly, and loves his family.

    1. rebelgb November 1, 2019

      Amen to that Ferris. He is the son of a military family and it shows. Great human being and so glad he is on our team!

  2. PF4L November 1, 2019

    In other news that makes us wonder…WTF?
    “Due to Aaron Rodgers’ reckless ways….”

  3. Stiggy November 1, 2019

    Great post rob. Happy to see you back.

  4. Kato November 1, 2019

    Good to see you back Rob. I have to wonder what McCarthy is thinking right about now, seeing Aaron Jones utilization in this offense. Benching him for a fumble now just looks so trivial.

    1. PF4L November 1, 2019

      Where is TMZ when you need them…maybe catching McGravy out getting his mail and pepper him with questions, or at the store restocking up on pizza and ice cream.
      I don’t know….A Gazette reporter doing a story on McTriple. I’m thinking that would be a story everyone would read.
      In related…i haven’t heard zip about him after that basketball game fiasco. Like his house being up for sale or the usual things you hear. I know Ted didn’t waste any time selling his Crib and moving south.

      1. Stiggy November 1, 2019

        I forgot about the basketball game. Hes a highly successful high school sports fan too i guess.

      2. stiggy November 1, 2019

        The incident took place while the NFL Combine was taking place in Indianapolis. And the following day, McCarthy’s antics were all the buzz.

        “I’ll just say this: everything you do these days is put under a microscope,” one NFL general manager told me. “And if it’s close between (McCarthy) and another guy, maybe this kind of thing tips it to the other guy.

        “(McCarthy) might think he’s out of the spotlight this year because he’s not coaching. But if he’s running around doing stupid things like this, he won’t find a job.”


      3. Ferris November 1, 2019

        His name is McRib. I thought I made that clear years ago.

  5. PF4L November 1, 2019

    Za’Darius Smith..Ruh Roh

  6. Ken Vicari November 2, 2019

    When Aaron Jones was at W.H.Burges High School, he was a member of the 1600 (4 x 400) meter relay track team that won the Texas state title. Which is no easy feat considering that Texas regularly records the fastest times in the nation and winners are consistently invited to the national Olympic trials. So when Aaron stated in the interview after the Chiefs game, “I don’t get tired…” He is not grandstanding or kidding around; he just about always ran the 400 meters in the mid to high 40 seconds in high school. So its no surprise to many people that Aaron Jones is seemingly turning out to be a better receiver than runner. Even though he’s great at both.

  7. MMSUCKS November 2, 2019

    Great article Rob. Glad to see you back providing us with great info and a great article. Thanks!