We find it crazy that this ad campaign was even conceived to begin with and that’s primarily because it includes probably soon-to-be-former Green Bay Packers backup tackle Don Barclay.
It’s a national campaign for Gillette and Walmart called The Protectors. It features David Bakhtiari, Corey Linsley, ESPN’s Adam Schefter and Barclay.
It’s like that Sesame Street number.
Three of these things belong together. Three of these things are kind of the same.
You can slice this however you like, but Barclay doesn’t belong. He doesn’t belong because:
- He spent 2015 as a backup (like the majority of his career).
- When he did play, he did not fare very well (an understatement to say the least).
- He’s currently a free agent and we’re not really sure why the Packers would re-sign him.
So someone has built a national ad campaign with a not-very-good former Green Bay Packers backup offensive linemen.
We would really LOVE to hear from the genius who came up with campaign. Did they select Barclay because he looks like he shops at Walmart? Did they want to find the NFL offensive lineman equivalent to Walmart?
We can’t really figure out another reason, except maybe because Barclay wowed the right people with his appearance in Pitch Perfect 2.
That still doesn’t account for this thought process…
“We’ve got some razors to sell. How should we market these?”
“You know who can move some razors? Donny Barclay!”
Hey, no offense to Barclay. We’re sure he’s a fine human being and we’d take that dumbass Gillette money too.
However, if the wizard who came up with this campaign still has a job, then clearly anyone can get into marketing today.
On that note, enjoy this Don Barclay video. It may be the only time you’ve ever seen him stand somebody up at the line of scrimmage.
If advertisements had to be honest the final scene would need to show Rodgers with stitches, cuts, and bandages all over his face, including some bald spots on his head, from using the protector.
Who the fuck are they protecting? It certainly wasn’t Rodgers last year. Based on that metaphor these guys make those razors sound rather scary. Maybe that’s why it shows them hiking the ball to nobody, because Rodgers bailed and said screw these protectors I’m growing another beard.
OMG, even in a mock-up video the only way Barclay could stand up a defender was with a double-team. They probably were going to have Barclay one on one but someone rational stepped in and said, “Hey, no one will by that. People can suspend disbelief about the Death Star destroing planets and psychic powers and all but, there are some limits. Barclay standing up a defender all on his own? We’ll lose whatever credibility we may accidentally still have left at this point.”
Then they showed a defender attacking with a blocking pad. Seems like the Director of this video is maybe from Bollywood and does not understand the game of football.