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Packers Sticking It To Fans with Higher Ticket Prices Again

Mark Murphy

If you plan on going to a meaningful Green Bay Packers game at Lambeau Field this year, it’s going to cost you an extra $15-17 per ticket.

The Packers have raised ticket prices for the seventh consecutive season. If there’s any good news, it’s that they’ve actually lowered ticket prices for preseason games substantially.

Here’s the breakdown.

Regular season tickets

  • End zone: increased from $80 to $95
  • South end zone, 700 level: increased from $89 to $105
  • End zone to 20: increased from $92 to $108
  • South end zone, 600 level: increased from $96 to $112
  • Between the 20s: increased from $105 to $122

Preseason tickets

  • End zone: decreased from $80 to $45
  • South end zone, 700 level: decreased from $89 to $50
  • End zone to 20: decreased from $92 to $53
  • South end zone, 600 level: decreased from $96 to $57
  • Between the 20s: decreased from $105 to $62

If you’re a Green Bay season ticket holder, the overall increase is from $55 to $59. If you’re a Milwaukee season ticket holder, your overall cost actually decreases between $5 and $9.

The Packers are presenting this as a nice, tidy 5 percent increase in ticket prices.

However, if like most people, you don’t care about preseason games, it’s actually a much more substantial increase. For example, if you paid $80 per game last year to sit in the end zone, your ticket prices for regular season games just went up nearly 19 percent.

We get it.

People don’t want to pay top dollar to watch a bunch of scrubs play during the preseason. Lowering those ticket prices was the right thing to do. You can’t charge a premium price for a subpar version of your product.

However, we suspect raising regular season ticket prices to a starting point of $95 prices a lot of fans and most families right out of seeing a meaningful game in person.

The Packers will — and did — frame this as a decision based on fairness and competitiveness.

“We project this will place us 19th in average ticket price, just below the overall NFL average, the benchmark we use annually to help us determine pricing,” said president and CEO Mark Murphy in a brochure sent to season ticket holders. “We feel that position reflects a great value for the gameday experience at Lambeau Field and also allows us to maintain a fair visiting team share for our NFL partners.”

That’s all well and good, but that statement is typical Murphy tone deaf spin.

The Packers have the fourth-largest seating capacity in the NFL. They’re the 29th most-valuable sports franchise in the world. They’re going to be worth substantially more when the Titletown District is running at full speed.

They simply don’t need to gouge their fans with higher ticket prices and yet, it’s an annual occurrence.

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Vaden Todd

Vaden is the publisher of Total Packers. When he isn't working, he enjoys loud music, fast guitars and faster women.

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13 Comments

  1. NachoDan February 18, 2016

    I wish I could get tickets for face value! Fuck stubhub and season tickets holders who never go to a game.

    1. Cheese February 18, 2016

      If you live close scalpers are the way to go. There’s usually someone in the parking lot trying to get rid of tickets for face value or cheaper. If not, tailgaiting is just as fun and you can spend all that money you saved on food and booze.

  2. Packer Bob February 18, 2016

    I’ve never known another person to shit on the Packers as much as you. The can do nothing right. Why do you even bother being a fan?

    1. ay hombre February 19, 2016

      Have they ever done anything wrong by you Bob? We are a franchise owned by the people and we have raised ticket prices seven fucking years in a row???

      Our President hangs his hat that our ticket prices are fucking average and that’s ok???

      Seriously Bob….fuck you. Go away.

      What is the average income in GB compared to the rest of the league?

      While we should be doing everything possible to keep this a special place to see a football game, Murphy worries about building a nest egg and being average.

      Fuck him and fuck you Packer Bob.

      1. Phatgzus February 19, 2016

        Do you really think NFL teams only cater to the people living in their area? It’s not like they have fans throughout the rest of the US/world.

  3. Phatgzus February 18, 2016

    One last time, say it with me, Montavius: “Football is a BUSINESS”. Earnings are the bottom line, end of story.

    1. ay hombre February 19, 2016

      The Packers are supposed to be different. They should raise concessions if they need to make more money. That at leaves gives people and families a choice to spend the money. Hell…raise parking too…that’s another luxury. Raise hats at the pro shop a $1. I mean there are so many ways for the team to make this money back but they do it on tickets while simultaneously doing nothing about the secondary market where scalping runs rampant.

      How can a league so hellbent on protecting the shield and making every last dollar they can be so passe about the secondary ticket market?

      Yup. Probably.

      1. ay hombre February 19, 2016

        blase…it’s 3am and I should be asleep.

      2. Phatgzus February 19, 2016

        “….supposed to be different?” Really? Where in the organization’s mission statement is there the goal of being different printed?

    2. Arcturus February 22, 2016

      Oh yes, that’s why I plan to cheer for GE this year in their annual fight against Siemens. What a tired and dumb argument.

  4. PF4L February 19, 2016

    So this is what Mark Murphy does, i was wondering.

  5. JB February 19, 2016

    I guess if you don’t like the prices, don’t pay them. Sit at home and watch the game like everyone else? What’s the big deal? If people won’t pay the prices, then they’ll come down. It’s supply and demand for crying out loud!

  6. Andy Pants February 20, 2016

    “Price gouging”? Are we talking about bread and water during a hurricane or… football tickets? This is why people think millennials are whiny, entitled bitches.

    Hotel, travel, and dining account for the majority of the cost of going to a game if you’re from out of town (like most fans). The actual cost just went from about $500 to $515 to see the Packers play. Nobody is going to give a shit, obviously.

    But evidently the law of supply and demand shouldn’t apply to us Packers fans. We’re special! It’s so unfair. /sarc

    When is the therapy session?