Mildly humorous, we’d say.
https://twitter.com/ClayMatthews52/status/700046242982862849
Old Spice did some other weird stuff with Clay, creating a hair helmet for him and sending him a personalized high-five mannequin.
Marketing geniuses?
Well, we still don’t go anywhere near anything that says Old Spice on it, but they have gotten our attention from time to time.