The Green Bay Packers have the No. 1 local fan base in the NFL, according to the Nielsen’s Year in Sports Media Report.
That’s right, science. Or measurement. Or something. What we’re trying to say is Neilsen measures shit and that’s pretty much all they do. This is the organization that calculates TV ratings, so they’re legit in the measuring world.
Anyway, 88 percent of the people in the Green Bay area were deemed to be engaged with the Packers in some fashion. Neilsen qualifies that as “percent of population that watched, attended, or listened to the team in the past 12 months.”
Now, some people like to point out that, hey, Green Bay is by far the smallest market in all of professional sports. The argument is that it’s easier for the Packers to reach a larger portion of the population than, say the New York Giants.
Perhaps, but 88 percent is still pretty damn impressive.
The real question is, what the hell is that remaining 12 percent doing on Packers Sundays? I’ll tell you — they’re working at the mall or in a gas station.
One time when I was a kid, I went to Bay Park Square during a Packers game. Yeah, I was a kid and the Packers were terrible then, so I’m giving my young self a pass on that one.
The point is, that damn mall was completely empty except for the poor schlubs who worked there. And unless you were working in electronics, you weren’t engaged with the game. So there you go.
Our theories are solid!