You Are Not Engaged Enough with the Packers!
So a ticket company used a mysterious algorithm to determine which NFL team has the most engaged fan base. And it ain’t you asshole Green Bay Packers fans!
No, it’s those idiotic morons who call themselves Dallas Cowboys fans, at least according to this.
The Packers actually came in third. New England was second. Here’s how this was put together.
Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012 season. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.
- Average total attendance, all games (5)
- Average home attendance (10)
- Average ticket price (5)
- Average home game ticket price (10)
- Percentage of stadium capacity filled at home games (10)
- Facebook likes(3)
- Twitter following (3)
Note, they don’t take into account things like standing in line at the stadium for team-related events that aren’t even football games or revenue generated from team gear.
The Packers scored an 87.29 out of 100. The Cowboys, of course, had 100. America’s Team, wooo! Supported by America’s Idiots, wooo!
New England had 89.64. Chowdahhhhhh!
The Packers scored well in most Twitter followers (5th), most Facebook likes (4th), average ticket price for all games (1st) and average ticket price for home games (4th). The average ticket prices were based on reseller market numbers, which means they’re in demand and people can get away with charging idiotic amounts for Packers tickets.
The Packers couldn’t really compete in the attendance categories because Lambeau Field holds what it holds, which up until this season, wasn’t very much when compared to say, Cowboys Stadium.
And how the number of seats in your stadium relates to engagement, we really don’t know. Maybe take your slow cousin to the game next time and put him in a lawn chair in the aisle so we can boost those numbers!
Monty McMahon is one of the founders of Total Packers. He is probably the most famous graduate of UW-Oshkosh next to Jim Gantner.